/2026
I'M RACHEL
Brand & Marketing Designer
Fresh thinking, elegant execution, and work that speaks for itself.
Selected Work, 2018–2026
A cross-channel body of work spanning brand systems, print collateral, customer experience design, and video production — in print and in motion.
Selected Work, 2018–2026
A cross-channel body of work spanning brand systems, print collateral, customer experience design, and video production — in print and in motion.
Brand & Environmental
Villara Brand System & Fleet Graphics
A comprehensive brand system built and maintained across five years — spanning fleet graphics, company collateral, customer-facing print, internal communications, and seasonal campaigns. Every piece an extension of the same visual language across a growing organization.
Brand & Environmental
Villara Brand System & Fleet Graphics
A comprehensive brand system built and maintained across five years — spanning fleet graphics, company collateral, customer-facing print, internal communications, and seasonal campaigns. Every piece an extension of the same visual language across a growing organization.
Brand & Environmental
Villara Brand System & Fleet Graphics
A comprehensive brand system built and maintained across five years — spanning fleet graphics, company collateral, customer-facing print, internal communications, and seasonal campaigns. Every piece an extension of the same visual language across a growing organization.
Product Branding
Emeric & VillaTherm Product Launch
Full product launch for two new variable speed HVAC systems — from brand identity and naming support through a complete collateral suite including trifolds, spec sheets, technical guides, warranty materials, and installation manuals. Designed in close collaboration with engineering and R&D.
Product Branding
Emeric & VillaTherm Product Launch
Full product launch for two new variable speed HVAC systems — from brand identity and naming support through a complete collateral suite including trifolds, spec sheets, technical guides, warranty materials, and installation manuals. Designed in close collaboration with engineering and R&D.
Product Branding
Emeric & VillaTherm Product Launch
Full product launch for two new variable speed HVAC systems — from brand identity and naming support through a complete collateral suite including trifolds, spec sheets, technical guides, warranty materials, and installation manuals. Designed in close collaboration with engineering and R&D.
Motion, Direction & Production
Heat Pump FAQ Video
End-to-end video production for a post-installation homeowner education resource — directed, filmed, and edited in-house to answer the most common heat pump questions and reduce friction in the customer support experience.
Motion, Direction & Production
Heat Pump FAQ Video
End-to-end video production for a post-installation homeowner education resource — directed, filmed, and edited in-house to answer the most common heat pump questions and reduce friction in the customer support experience.
Motion, Direction & Production
Heat Pump FAQ Video
End-to-end video production for a post-installation homeowner education resource — directed, filmed, and edited in-house to answer the most common heat pump questions and reduce friction in the customer support experience.
Skills, Tools & Strengths
Design and marketing experience built across brand, print, digital, and motion. From concept through production.
Brand Systems & Identity
Visual systems, logo implementation, brand refresh, and consistency across every touchpoint — from initial concept through full rollout across print, digital, and environmental applications.
Visual Identity
Brand Systems
Logo
Consistency
Marketing & Campaign Execution
Cross-channel campaigns, customer lifecycle programs, internal communications, and employee engagement — designed to connect audiences with clear, strategically grounded creative work.
Campaigns
Multi-Channel
Internal Comms
Lifecycle
Print & Environmental Design
Brochures, flyers, guides, fleet graphics, signage, and mailers — built for real production and real environments, with attention to hierarchy, clarity, and brand consistency at every scale.
Fleet Graphics
Signage
Collateral
Creative Direction & Video
Leading projects cross-functionally with executives, engineers, R&D, and vendors — from concept through execution. Includes end-to-end video production: directing, filming, and editing professional brand content under real-world production constraints
Creative Direction
Video
Collaboration
Production
Tools & Software
Adobe Creative Cloud — Illustrator, InDesign, Photoshop, Premiere Pro, and Firefly — alongside Canva, WordPress with Elementor, and Framer. Experienced with print production workflows, basic photography and retouching, and AI-assisted creative processes to increase speed and expand range.
Adobe CC
AI Workflows
WordPress
Framer
Canva
Industry Experience
B2B and B2C marketing, corporate communications, manufacturing, technical products, home services — HVAC, plumbing, and solar — and hospitality. Comfortable designing for complex industries and non-designer audiences.
B2B
B2C
Manufacturing
Home Services
Hospitality
Skills, Tools & Strengths
Design and marketing experience built across brand, print, digital, and motion. From concept through production.
Brand Systems & Identity
Visual systems, logo implementation, brand refresh, and consistency across every touchpoint — from initial concept through full rollout across print, digital, and environmental applications.
Visual Identity
Brand Systems
Logo
Consistency
Marketing & Campaign Execution
Cross-channel campaigns, customer lifecycle programs, internal communications, and employee engagement — designed to connect audiences with clear, strategically grounded creative work.
Campaigns
Multi-Channel
Internal Comms
Lifecycle
Print & Environmental Design
Brochures, flyers, guides, fleet graphics, signage, and mailers — built for real production and real environments, with attention to hierarchy, clarity, and brand consistency at every scale.
Fleet Graphics
Signage
Collateral
Creative Direction & Video
Leading projects cross-functionally with executives, engineers, R&D, and vendors — from concept through execution. Includes end-to-end video production: directing, filming, and editing professional brand content under real-world production constraints
Creative Direction
Video
Collaboration
Production
Tools & Software
Adobe Creative Cloud — Illustrator, InDesign, Photoshop, Premiere Pro, and Firefly — alongside Canva, WordPress with Elementor, and Framer. Experienced with print production workflows, basic photography and retouching, and AI-assisted creative processes to increase speed and expand range.
Adobe CC
AI Workflows
WordPress
Framer
Canva
Industry Experience
B2B and B2C marketing, corporate communications, manufacturing, technical products, home services — HVAC, plumbing, and solar — and hospitality. Comfortable designing for complex industries and non-designer audiences.
B2B
B2C
Manufacturing
Home Services
Hospitality
Skills, Tools & Strengths
Design and marketing experience built across brand, print, digital, and motion. From concept through production.
Brand Systems & Identity
Visual systems, logo implementation, brand refresh, and consistency across every touchpoint — from initial concept through full rollout across print, digital, and environmental applications.
Visual Identity
Brand Systems
Logo
Consistency
Marketing & Campaign Execution
Cross-channel campaigns, customer lifecycle programs, internal communications, and employee engagement — designed to connect audiences with clear, strategically grounded creative work.
Campaigns
Multi-Channel
Internal Comms
Lifecycle
Print & Environmental Design
Brochures, flyers, guides, fleet graphics, signage, and mailers — built for real production and real environments, with attention to hierarchy, clarity, and brand consistency at every scale.
Fleet Graphics
Signage
Collateral
Creative Direction & Video
Leading projects cross-functionally with executives, engineers, R&D, and vendors — from concept through execution. Includes end-to-end video production: directing, filming, and editing professional brand content under real-world production constraints
Creative Direction
Video
Collaboration
Production
Tools & Software
Adobe Creative Cloud — Illustrator, InDesign, Photoshop, Premiere Pro, and Firefly — alongside Canva, WordPress with Elementor, and Framer. Experienced with print production workflows, basic photography and retouching, and AI-assisted creative processes to increase speed and expand range.
Adobe CC
AI Workflows
WordPress
Framer
Canva
Industry Experience
B2B and B2C marketing, corporate communications, manufacturing, technical products, home services — HVAC, plumbing, and solar — and hospitality. Comfortable designing for complex industries and non-designer audiences.
B2B
B2C
Manufacturing
Home Services
Hospitality